💫 Establish your Personal brand this New Year
Personal branding is the art of showcasing your expertise to the world. It involves highlighting a subject you excel in or aspire to by demonstrating passion, curiosity, and experience. These individuals, often known as influencers or 'thought leaders,' are brands in themselves.
Take, for example, Prof. Scott Galloway, an influencer and thought leader in Entrepreneurship, Marketing, and Investing. His personal brand has evolved into a media empire encompassing shows, books, podcasts, and online teaching. So whether it's influencers like the Tube Family sharing family adventures through vlogs or Prof. G. offering insights into stocks and the future of Tech, both exemplify the essence of personal branding.
Not everyone aims to start a business, yet building a personal brand can significantly advance your career. In today's digital era, corporate entities pay attention to your online presence. Therefore, showcasing expertise, whether it's a professional skill or a beloved hobby, proves valuable. For instance, a former colleague from my retail job amassed 100,000 YouTube subscribers solely by sharing makeup and cosmetic try-ons. This example underscores how cultivating a personal brand can profoundly impact one's professional trajectory.
Despite the multitude of cosmetic and makeup influencers, she managed to cultivate a substantial audience by concentrating on a specific niche she's passionate about. Considering her channel, wouldn't brands like L’Oreal, MAC, or Sephora be eager to collaborate with her? Absolutely! Such partnerships could entail her becoming a brand ambassador. Even if she were to apply for a position at one of these companies, showcasing her YouTube channel could undoubtedly impress a savvy recruiter, potentially prompting an immediate job offer.
If an individual consistently shares content aligned with a company's goals or brand, it increases the likelihood of being hired for their expertise. Establishing a notable online presence on a chosen platform, whether through a significant following or thought-provoking content, intrigues employers to perceive you through that lens.
Personal branding offers a window into your story, allowing employers to understand you better. Effective branding involves storytelling, enabling employers to see how your message aligns with theirs. When employers recognize this alignment, it becomes more advantageous for them to collaborate with you to reach your audience. However, it's also within your power to select partnerships that clearly provide value to your audience.
In 2024, the rise of Solopreneurs will continue. Not everyone desires to be an entrepreneur, yet many seek growth within their industry. Creating a digital presence online facilitates this development. Demonstrating a willingness to learn by admitting mistakes fosters transparency and authenticity, establishing your brand as trustworthy. This sincerity attracts engagement from consumers and employers alike.
Conclusion
So as I close I think all marketers need to establish some sort of communication outlet online if they would like to grow in the field. The Marketing Memo is one communication channel for me where I can build my personal brand in Marketing, Entrepreneurship, and Networking.